Q&A with Gayatri Yadav on the second season of Satyamev Jayate
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Channel says viewers have shown appetite for socially relevant content; series features stories of real people
The viewership and reach numbers released by TAM for the opening episode of Satyamev Jayate (6 May), show that the marketing efforts for the launch and the simulcast strategy have paid off. Campaign India caught up with Gayatri Yadav, executive vice president, marketing and communications, STAR India, to understand how it plans to sustain the momentum of Satyamev Jayate
There’s this nagging feeling, because I expected much more. Because I do feel there are better formats down South. Blame my perspective on a rotund old man called Visu.
Lalla believes Star has decided to make a drastic break from the norm with its newest show, Satyamev Jayate that debuted on 6 May
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