'We have learned a lot,' Publicis Groupe chief executive insists.
Creativity should not be controlled but channelised, says the author
Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged
Publicis Groupe has overcome the final hurdles in its takeover of Sapient for $3.7 billion after gaining all the required regulatory approvals, and expects to complete the transaction today
The boards of Publicis Groupe and Sapient have approved an agreement to form an entity that will operate as Publicis.Sapient.
Marketers appear more sure of results from digital marketing and are optimistic of making increased investments in this medium, according to a survey conducted amongst chief marketing officers (CMOs) by Sapient Interactive, the digital agency which officially launched in India recently.The survey conducted in partnership with IMA India, across 52 organisations from automotive, airlines, hospitality, telecom, banking and financial services, insurance and FMCG sectors tried to understand marketers' views on various aspects of digital marketing and commerce.
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