sapient

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Arthur Sadoun: Epsilon will not be another Sapient nightmare
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Apr 16, 2019

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

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Opinion: Re-invent the creative act
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Feb 07, 2017

Opinion: Re-invent the creative act

Creativity should not be controlled but channelised, says the author

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Tinder's Sean Rad: there is no question, we invented swiping
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Jul 15, 2015

Tinder's Sean Rad: there is no question, we invented swiping

Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged

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Publicis Groupe to complete Sapient takeover today
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Feb 05, 2015

Publicis Groupe to complete Sapient takeover today

Publicis Groupe has overcome the final hurdles in its takeover of Sapient for $3.7 billion after gaining all the required regulatory approvals, and expects to complete the transaction today

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Publicis to acquire 'crown jewel' Sapient for $3.7 billion
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Nov 03, 2014

Publicis to acquire 'crown jewel' Sapient for $3.7 billion

The boards of Publicis Groupe and Sapient have approved an agreement to form an entity that will operate as Publicis.Sapient.

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Digital campaigns achieve set objectives: Sapient's CMO survey
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Oct 15, 2009

Digital campaigns achieve set objectives: Sapient's CMO survey

Marketers appear more sure of results from digital marketing and are optimistic of making increased investments in this medium, according to a survey conducted amongst chief marketing officers (CMOs) by Sapient Interactive, the digital agency which officially launched in India recently.The survey conducted in partnership with IMA India, across 52 organisations from automotive, airlines, hospitality, telecom, banking and financial services, insurance and FMCG sectors tried to understand marketers' views on various aspects of digital marketing and commerce.

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