samar singh sheikhawat

Apr 08, 2016

Goafest 2016: 'Very few of us are like Steve Jobs and Apple' - Samar Singh Sheikhawat

United Breweries' SVP of marketing offered three pieces of advice to agencies

Feb 04, 2016

Publicis wins Heineken India’s creative mandate

Account won post multi-agency pitch

Apr 10, 2015

Power Play @ IPL 2015: ‘Strong focus on creating exciting content and engagement on digital platforms'

Samar Singh Sheikhawat, SVP-marketing, United Breweries, on the brand's plans for the eighth edition of the Indian Premier League

Mar 10, 2015

Double Standards: Will IPL advertising suffer due to proximity to the World Cup?

Umaire Effendi gets Samar Singh Sheikhawat and Sandeep Goyal to discuss impact of the ongoing cricket World Cup on advertising on upcoming IPL

Dec 31, 2014

Engagement initiatives like calendar paying off for Kingfisher: Sheikhawat

The brand's SVP speaks on crowdsourcing the KF Calendar cover girl for the first time in its 12th edition

Oct 22, 2013

Double standards: Why aren’t brand videos riding the viral waves?

Psy, Kolaveri, etc. took the virtual world by storm. Can brand virals be as powerful? If not, why not? Ananya Saha asks Prashanth Challapalli and Samar Singh Sheikhawat.