United Breweries' SVP of marketing offered three pieces of advice to agencies
Account won post multi-agency pitch
Power Play @ IPL 2015: ‘Strong focus on creating exciting content and engagement on digital platforms'
Samar Singh Sheikhawat, SVP-marketing, United Breweries, on the brand's plans for the eighth edition of the Indian Premier League
Umaire Effendi gets Samar Singh Sheikhawat and Sandeep Goyal to discuss impact of the ongoing cricket World Cup on advertising on upcoming IPL
The brand's SVP speaks on crowdsourcing the KF Calendar cover girl for the first time in its 12th edition
Psy, Kolaveri, etc. took the virtual world by storm. Can brand virals be as powerful? If not, why not? Ananya Saha asks Prashanth Challapalli and Samar Singh Sheikhawat.
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