rural marketing

Oct 13, 2017

Media360 India: Rural women with access to digital will be the game changers

The session on how digital could open up the rural market brought out perspectives as diverse as the hinterland

Dec 02, 2015

Ad Club announces Effies 2015

‘Best Campaign for a Start-up’ category introduced

Aug 11, 2014

'The plan is to develop categories ahead of anybody else in the top villages': Ashish Rai, HUL

The FMCG company’s head of rural businesses and alliances urged marketers to treat rural marketing efforts as an investment

Aug 11, 2014

'Awareness, affordability, availability': George Angelo, Dabur India

The ED, sales at the FMCG major on the environment within which rural marketing exists

May 20, 2013

Mindshare partners OgilvyAction for rural market solutions

Mindshare to handle strategy, OgilvyAction activation; partnership to cover India, Vietnam, Indonesia and Thailand

Aug 26, 2010

All About: Khushiyon Ki Doli

What is this initiative all about? Arati Rao finds all the answers