Volkswagen is all set to roll-out its brand campaign for India. Conceptualised by DDB Mudra, it is for the first time that the German auto major is launching a major integrated campaign that involves electronic, print, out-of-home and digital media.Till now, Volkswagen India was using print in a big way for promoting its luxury sedans Passat and Jetta.
HUL’s current strategy for its brands is visibly marked by a roadblock spree, one on STAR Network and Zee Network within a span of two months. In the recent past, MTV has signed roadblock advertising deals with giants such as Nokia, ITC and Cadbury.The strategy is irrefutably the latest trend in Indian media that has sent the larger networks waltzing to the banks. Key stake holder’s standpoint
STAR India will see an advertising roadblock with Hindustan Unilever brands for the entire day across the network on Thursday, September 17, 2009. All STAR India channels – STAR Plus, STAR One, STAR Gold, STAR Utsav, STAR Movies, STAR World, Channel [V], STAR Jolsha, STAR Pravah and STAR Vijay, will have only advertisements of HUL brands, with Lifebuoy leading the pack.
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