reputation
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Indian consumers push food brands toward health, tech and sustainability
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
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Burson makes a bright entry globally, reveals new products, services and academy
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
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