Romil Ramgarhia, MA Parthasarathy, Vikas Khanchandani and Vivek Bhargava discuss the pros and cons, data privacy and more...
In the news: Coca-Cola, Republic TV, Sony Liv, Speedo, V3
The partnership will include creating advertiser funded programmes or branded content
Teaser ad for the launch of Republic TV shows Arnab writing a letter to his viewers and taking potshots at the competition
Sacred causes should not be touched to sell brand stories. That’s spread like an epidemic in advertising, says the man who took on Goswami at Goafest 2015
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins