regional
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Asian Paints unveils regional packaging celebrating South Indian identity
The packaging for Ace Emulsion and Tractor Emulsion reflect cultural symbols from four southern states.
MediaDonuts gets rebranded as Aleph across APAC
Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
O&M’s Giri moving to STAR
JC Giri has resigned his post as president, O&M Mumbai. While Giri refused to talk about his future plans, Campaign India is able to confirm that Giri is heading to Star India where he will head Star’s regional channels.Giri started his O&M stint in Chennai. During the course of his career, he has worked as country head, Ogilvy Landscapes and as country head, Ogilvy Activation. After this, he became the Mumbai head for O&M.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
