rahul mathew
McDonald’s adds protein to the party
The QSR giant taps India’s protein obsession with customisable, veg-friendly burger slices co-starring chef Sanjeev Kapoor.
Shaadi, skins and synergy: BGMI’s campaign ups the game
Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection
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Portfolio Evenings: Breaking bias, building talent
These events aren’t just about showcasing creativity—they’re shaping a more diverse future. By nurturing young talent, the ad industry can finally close its gender gap.
Raahil's blog: Thank you Campaign India!
As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication
Rapid fire with DDB Mudra's Rahul Mathew
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
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