publishers
AI’s web takeover: Who pays when bots swipe content?
As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.
1% click-through rate: How Google AI Overviews is killing publishers
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.
'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
Google launches machine-learning powered automated ads on Adsense
The ads will also identify any available ad space and place new ads there, potentially increasing revenue.
At SXSW, Adblock Plus describes new service to 'reward content that is good'
Incentives for agencies have to be aligned with consumer interests, contended panelists at the Austin festival
IPRS-YouTube agreement to allow music composers, publishers earn on YouTube
Indian music publishers, composers and authors that are members of IPRS will derive their share of revenue from the society for their work accessed on YouTube
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