'The verification process gives agencies a much greater opportunity to be strategic': Stephen Dolan, IAS
Stephen Dolan, managing director - Apac, Integral Ad Science, discusses the importance of ad verification
The ads will also identify any available ad space and place new ads there, potentially increasing revenue.
Incentives for agencies have to be aligned with consumer interests, contended panelists at the Austin festival
Indian music publishers, composers and authors that are members of IPRS will derive their share of revenue from the society for their work accessed on YouTube
Prices are expected to touch $800 per ton in the coming months
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