promotions

Jun 18, 2025

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Jun 04, 2025

For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.

May 19, 2025

Why kid-centric brands must shift their marketing strategy

By embracing participatory marketing and creating multi-dimensional experiences, brands can move from fleeting moments of attention to long-term loyalty, says BigCity Promotions co-founder.

Mar 12, 2025

Transforming IPL brand engagement through gamification and rewards

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

Dec 18, 2019

Candid Marketing promotes Amrita Kumar as CEO

She was earlier the managing partner