promo and activation

Oct 06, 2014

'Bronze is the new silver': A Spikes jury member's experience

The author was on the Promo and Direct & Activation Spikes juries for 2014, besides judging the Young Spikes Integrated competition

Jun 19, 2012

India@Cannes2012: Ogilvy strikes first metal for India, wins a Bronze Direct Lion

The agency's 'iFOLD Vodafone India Saving Paper' entry won in the 'Best Low Budget Campaign' sub-category. Indian agencies drew a blank in PR, Promo and Activation Lions.

Jun 18, 2012

India@Cannes 2012: Four shortlists in Promo, eight in Direct, one in PR Lions

Nine ad agencies in the fray: BBDO, DDB Mudra, Leo Burnett, O&M, McCann, JWT, Cheil, M&C Saatchi and Percept/H. The Practice Porter Novelli makes the cut in PR Lions.

Jun 19, 2011

Cannes Lions 2011: Mudra leads shortlists tally from India

BBDO India, Creativeland Asia, Contract Advertising and Grey Worldwide are among the other Indian agencies featuring in the Direct and Promo & Activation shortlists