The author was on the Promo and Direct & Activation Spikes juries for 2014, besides judging the Young Spikes Integrated competition
Cannes Lions 2014: Five Indian shortlists in PR; three each in Direct and Promo & Activation; one in Creative Effectiveness
Ogilvy, Havas Worldwide, McCann and Lowe in the fray; awards night on 16 June
The agency's 'iFOLD Vodafone India Saving Paper' entry won in the 'Best Low Budget Campaign' sub-category. Indian agencies drew a blank in PR, Promo and Activation Lions.
Nine ad agencies in the fray: BBDO, DDB Mudra, Leo Burnett, O&M, McCann, JWT, Cheil, M&C Saatchi and Percept/H. The Practice Porter Novelli makes the cut in PR Lions.
BBDO India, Creativeland Asia, Contract Advertising and Grey Worldwide are among the other Indian agencies featuring in the Direct and Promo & Activation shortlists
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