Primesite has executed a series of OOH innovations for the fourth season of Bigg Boss.
Primesite, Mudra MAX’s out-of-home (OOH) solutions unit, has reinitiated a campaign for GSM mobile service operator Aircel in Mumbai. An extension of the ‘Aircel Boat’ campaign that ran last year, this CSR activity for Aircel aims to reach out to people during the rains.
Primesite has roped in Monisha Mitra as general manager. Prior to this, Mitra was with Kinetic, GroupM, where she headed the strategy and planning departments.On appointing Mitra as general manager, Mandeep Malhotra, senior vice president, said, “I am thrilled to have Monisha on board as the General Manager of Primesite. Her experience and professional capability will surely help us deliver superior OOH planning solutions to our clients. I am confident of her capability of taking Primesite to the next level of professional excellence.”
Primesite, Mudra MAX’s out-of-home solutions unit, has unveiled a new campaign for Garnier's new mineral deodorant range. This is an extension of Garnier Men and is endorsed by Bollywood actor John Abraham. Garnier is a part of L’Oreal.
Primesite, the out-of-home agency of Mudra Max, has appointed Shermann Colaco (pictured) as general manager. He joins from Ogilvy & Mather where he was management supervisor– account management.Announcing the appointment, Mandeep Malhotra, senior VP - Primesite said, "I am thrilled to have Shermann on board as the general manager of Primesite. His varied experience across categories and professional capability will surely help our teams deliver better. I am quite confident that Shermann will add a lot of value in enhancing our outdoor business."
Mudra's OOH arm, Primesite, has appointed Ranjit Banerjee as group account director for its Kolkata office. Banerjee (pictured) will look after business development for the branch. He joins from Outdoor Advertising Professionals. Speaking about the appointment, Mandeep Malhotra, senior VP, Primesite said, "I am happy to have Ranjit on board. He will head Primesite Kolkata as well as be involved in opening doors for all other business like Kidstuff, Celcius, Ten Integrated and Terra.
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