prasoon joshi
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Ad to arc: What Cannes 2025 tells us about branded entertainment
When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
Happydent’s shine dims in overstuffed civic spin
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come
Times Network launches Hindi news channel Times Now Navbharat
Prasoon Joshi pens channel’s manifesto ‘Ab badlega Bharat, banega Navbharat’
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