polo
Volkswagen India pulls the breaks on Polo
The auto brand wrote an open letter addressing the grounds for shutting down its 12-year-old Polo
People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta
The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...
Volkswagen takes the humorous route to showcase the power of a Polo
Watch the ad films conceptualised by DDB Mudra here
U.S. Polo Assn. salutes spirit of sport with father-son story
Watch the ad film conceptualised by Lowe Lintas and Partners
On Storyboard: Yahoo's global CMO Elisa Steel
This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
Volkswagen set to roll out brand campaign for India
Volkswagen is all set to roll-out its brand campaign for India. Conceptualised by DDB Mudra, it is for the first time that the German auto major is launching a major integrated campaign that involves electronic, print, out-of-home and digital media.Till now, Volkswagen India was using print in a big way for promoting its luxury sedans Passat and Jetta.
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