Dec 01, 2014

Volkswagen takes the humorous route to showcase the power of a Polo

Watch the ad films conceptualised by DDB Mudra here

Jul 09, 2014

U.S. Polo Assn. salutes spirit of sport with father-son story

Watch the ad film conceptualised by Lowe Lintas and Partners

Nov 13, 2009

On Storyboard: Yahoo's global CMO Elisa Steel

This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.

Nov 10, 2009

Volkswagen set to roll out brand campaign for India

Volkswagen is all set to roll-out its brand campaign for India. Conceptualised by DDB Mudra, it is for the first time that the German auto major is launching a major integrated campaign that involves electronic, print, out-of-home and digital media.Till now, Volkswagen India was using print in a big way for promoting its luxury sedans Passat and Jetta.