performance marketing

Apr 09, 2021

Twitter: Performance is our ‘number one’ focus in 2021

The social media platform is doubling down on direct response advertisers

Mar 18, 2021

Our ability to offer integrated solutions prompted the change: Rubeena Singh, iProspect

As iProspect re-launches as a digital-first media agency, we caught up with Rubeena Singh, CEO, iProspect India, about the need to change, her new role and what’s in it for clients