performance marketing
India’s app boom tests advertising’s Google–Meta habit
Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.
AI won't kill SEO, but it will rewrite the rules
As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways.
Admatazz invests in ScaleSale to deepen performance marketing play
The creative agency’s first specialised network partner brings ROI-driven media expertise, reinforcing Admatazz’s full-funnel offering for brands seeking measurable outcomes.
Trust is the new ad currency in 2025
As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine performance marketing success.
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All advertising has to become more accountable: Rahul Vasudev
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
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Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.
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