performance marketing

Nov 13, 2024

Performance vs. branding? You're asking the wrong question

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

Nov 12, 2024

MediaSense buys R3 as it eyes global client opportunities in creative

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

Nov 07, 2024

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

Oct 30, 2024

Controversial new Meta tool optimises campaign performance without notifying advertisers

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

Oct 09, 2024

Harmonious marketing: When creativity meets performance measurements

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.

Jun 27, 2024

Mastering the ad budget mix for maximum results is easy-peasy

Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Here are some practical insights to your questions.