performance marketing

1 day ago

All advertising has to become more accountable: Rahul Vasudev

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

3 days ago

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.

Jun 06, 2025

Taboola unveils predictive audiences to help brands reach high-converting clients

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a result.

May 09, 2025

Google AI Max and SEO: What it means for brands and consumers

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

Apr 14, 2025

Are you over-invested in performance marketing? Think again

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.

Apr 07, 2025

Admattic’s India bet: Profits, people, and IPO prep

Performance marketer formalises India entry, banking on local customisation, AI muscle, and digital ad tailwinds to fuel future growth.