performance marketing
Why MMA’s Moneka Khurana feels it’s time to retire the CMO title
At MMA Smarties Unplugged India, her conversation with Campaign turned from creativity to capability — and why marketing’s traditional role may no longer fit today’s business realities.
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Madison Media folds HiveMinds fully into its playbook
The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.
India’s app boom tests advertising’s Google–Meta habit
Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.
AI won't kill SEO, but it will rewrite the rules
As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways.
Admatazz invests in ScaleSale to deepen performance marketing play
The creative agency’s first specialised network partner brings ROI-driven media expertise, reinforcing Admatazz’s full-funnel offering for brands seeking measurable outcomes.
Trust is the new ad currency in 2025
As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine performance marketing success.
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