Volkswagen has released a new TVC as part of its first integrated brand campaign in India that aims to increase brand awareness about its four cars - Beetle, Jetta, Passat and Touareg.Conceptualised and executed by DDB Mudra, the TV spot tries to position the German auto major's engineering finesse in a way that's suited for India.
Volkswagen is all set to roll-out its brand campaign for India. Conceptualised by DDB Mudra, it is for the first time that the German auto major is launching a major integrated campaign that involves electronic, print, out-of-home and digital media.Till now, Volkswagen India was using print in a big way for promoting its luxury sedans Passat and Jetta.
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