parental consent

Apr 16, 2025

Clicks, consent, and conscience: Marketing to the young consumers online

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Jan 06, 2025

DPDP’s parental consent chaos: The latest hurdle for marketers

Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.