The current acquisition would involve brands namely Set Wet, Livon, Zatak, among a few others from the personal care stable of Paras Pharmaceuticals business which was acquired by Reckitt Benckiser around April last year
WATCH the TVCs for Moov Gel and Moov Heat Belt by Ignite Mudra
With this move, Reckitt will have OTC brands like Moov, D’Cold, Dermicool, Krack, among others.
Paras Pharmaceuticals has recently rolled out its latest brand communication for D'Cold Natural. Conceptualised by Saints & Warriors, the campaign aims to showcase D'Cold Natural, that contains haldi (turmeric) as a key ingredient that combats cough and cold.
Mudra has come out with a commercial for Moov Neck and Shoulder, a new variant launched by Paras Pharmaceuticals. The variant is a concoction made for alleviating pain in the neck and shoulder regions of the body.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins