paras pharmaceuticals

Feb 16, 2012

Marico to acquire Paras Pharma business from Reckitt Benckiser

The current acquisition would involve brands namely Set Wet, Livon, Zatak, among a few others from the personal care stable of Paras Pharmaceuticals business which was acquired by Reckitt Benckiser around April last year

Mar 11, 2011

Moov promotes product variants with new campaigns

WATCH the TVCs for Moov Gel and Moov Heat Belt by Ignite Mudra

Dec 15, 2010

Reckitt buys Paras Pharma for Rs 3,260 crores

With this move, Reckitt will have OTC brands like Moov, D’Cold, Dermicool, Krack, among others.

Sep 18, 2009

Paras swears by the effectiveness of turmeric in D'Cold Natural

Paras Pharmaceuticals has recently rolled out its latest brand communication for D'Cold Natural. Conceptualised by Saints & Warriors, the campaign aims to showcase D'Cold Natural, that contains haldi (turmeric) as a key ingredient that combats cough and cold.

Aug 20, 2009

Mudra's 'Moov' to counter that pain in the neck

Mudra has come out with a commercial for Moov Neck and Shoulder, a new variant launched by Paras Pharmaceuticals. The variant is a concoction made for alleviating pain in the neck and shoulder regions of the body.