packaging
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Asian Paints unveils regional packaging celebrating South Indian identity
The packaging for Ace Emulsion and Tractor Emulsion reflect cultural symbols from four southern states.
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PackMach Asia Expo 2025: Packaging machinery 4.0
Experts discussed how packaging machinery 4.0 is transitioning into smart, connected, and agile ecosystems to boost efficiency and meet sustainability demands.
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Entrepreneurial insights at PackMach Asia and Drinktec 2025
Packaging emerged as the core differentiator at the event, with beverage entrepreneurs stressing the importance of containers, labels, and designs for communication and distribution.
Nostalgia sells, but only when it’s designed to remember
From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led packaging is becoming a branding strategy, not just a sentimental detour.
From products to purpose: How brands can influence greener choices
For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical and sustainable choices with ease, says Response India director.
When packaging talks, who's listening?
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.
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