packaging
Nostalgia sells, but only when it’s designed to remember
From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led packaging is becoming a branding strategy, not just a sentimental detour.
From products to purpose: How brands can influence greener choices
For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical and sustainable choices with ease, says Response India director.
When packaging talks, who's listening?
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.
Cadbury Dairy Milk refreshes its packaging
Cadbury’s flag-ship brand Cadbury Dairy Milk has refreshed its packaging. The chocolate major hopes that this change will lend a premium, international feel to the product. The new design is the international pack sold across the world.Pearlfisher is the design agency responsible for the execution of the pack's new look. The fine purple and gold packaging is meant to portray the rich and creamy taste of Cadbury chocolate. The new international pack retains the gold Cadbury logo.
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