packaged

11 hours ago

Mangroves make their marketing debut — finally

A new campaign by Signature Packaged Drinking Water gives mangroves their long overdue screen time — with a pledge twist.

May 30, 2025

Influencing policy change through simple messaging

CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft founder.

May 20, 2025

Rasna acquires Jumpin for INR 350 crores

Eyes INR 1,000 crore revenue share of India’s ready-to-drink (RTD) market.