ott advertising

From TV to OTT: Redefining brand advertising with AI and personalisation
Mar 17, 2025
Mrityunjay Kumar

From TV to OTT: Redefining brand advertising with AI and personalisation

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, says Mashrise co-founder.

Opinion: It’s time to leverage the power of OTT advertising
Jun 10, 2020
Sushant Tomar

Opinion: It’s time to leverage the power of OTT advertising

As more users switch to these platforms, marketers shouldn’t miss out on the opportunity to include this channel in their performance strategies, says the author

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