ooh news

Feb 08, 2016

'Redefining the scope of OOH’: Kinetic's Mauricio Sabogal and Suresh Balakrishna

The duo tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers

Jul 24, 2015

Mother Dairy's Dailycious comes alive on OOH

Watch a video of the campaign executed by MOMS in Guwahati

Nov 09, 2011

Lintas Media Group acquires Aaren Initiative

The agency has been renamed as Lintas Initiative Outdoor

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