Bisleri International’s vice chairperson believes that perception of premium brands shifts slowly, and then, all at once.
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Droga5 UK’s Ananya Varma joins Enormous
In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in culture.
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Khurana’s remit is to bring precision, enabling the online marketplace to scale 35,000+ expert matches within 72 hours.
Pets move from niche to marketing mainstream
On National Pet Day, brands mixed utility, experiences and storytelling to tap rising pet ownership and shifting consumer priorities.
'Innovative' is the most overused word in the award season
AI has made it easier than ever to build something that looks innovative at launch. So why, asks Publicis' Maurice Riley, are we still not asking what happens beyond the case film?
Martin Sorrell continues to fire shots
Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.
Pitch update: Microsoft, IBM, Volkswagen, DBS, Polestar, Wipro and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
Proof over promises: Traya bets on radical transparency
Swapping scripted marketing for creator-led storytelling, the haircare brand hands narrative control to customers in its #ProofHaiBoss campaign.
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