nitish bajaj

Jul 12, 2017

Ceat helps bike riders steer clear of 'great men' on the road

Watch the ad film conceptualised by Ogilvy and Mather here

Jan 22, 2016

CEAT drives product proposition with 'unbelievable', gripping story

Watch the ad film conceptualised by Ogilvy & Mather here

Apr 21, 2015

Ceat rides bruised ego to sell tubeless advantage

Watch the ad film conceptualised by Ogilvy & Mather here

Mar 25, 2014

Ceat drives home ‘trust tyres, not superstition’ message

Watch the ad film created by Ogilvy & Mather

Nov 02, 2013

‘Born Tough’ brand secures grip on Indian roads

Nitish Bajaj, vice president, marketing and Prabhakar Tiwari, general manager, category marketing, passenger, tell Raahil Chopra tyre maker Ceat’s challenges, taking on the likes of MRF and Bridgestone, role of advertising in the category, and more.

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