Srivastava has worked at Hyundai and Maruti Suzuki in the past, and joins Nissan after completing his recent stint at the JSW Group.
Watch the activity conceptualised in-house by the Nissan team
He was SVP – marketing at M3M India prior
Watch the film conceptualised by TBWA here
Wadgaonkar will report to Takayuki Ishida and Matthew de la Haye
The agency will handle all digital initiatives for the brand's vehicles as well as for initiatives including the 'Student Brand Manager' program
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins