Snap’s 9,000-respondent DWBI ranks India highest. Yet, cyberbullying, misinformation and addictive design expose Gen Z risks, pushing brands toward stronger guardrails.
LATEST
Cheil SWA appoints Sungkyoon Kim as President and CEO
The agency bets on data-led leadership with the data and transformation specialist at the helm.
D&AD hires David Patton as CEO
Dara Lynch stepped down last year after 18 years.
McVitie’s threads heritage through India’s premium biscuit squeeze
Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.
WPP plans to launch WPP Creative
There are no plans to remove agency brands.
Snap and Alphabet results: Lots of AI, and a focus on profitable growth
Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.
Consumer loyalty is shifting, as ‘experience debt’ grows
A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.
Principal Media: Can agencies stay objective while selling inventory?
As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
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