nielsen
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Nielsen launches Nielsen Identity System in India
Advertisers and publishers will be able to measure the reach and frequency of their audiences to get to true people-based metrics when a digital ad is viewed
India: Sky-high shopping confidence but a slowdown in FMCG
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"
The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.
Campaign India Webinar: Five experts to discuss the future of print
The Webinar aims to dissect the findings of IRS 2019
IRS 2019 Updated: Magazine publishers keep calm and breathe easy
The print story continues to grow with total number of readers increasing from 40.7 to 42.5 crore over a period of 15 months
India in 2018: a youthful land of opportunity?
Consumer optimism is high and the economy appears to be in recovery, but challenges remain around India's digitalisation, particularly in rural areas.
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