nielsen
Cross-screen analysis reveals major incremental reach for sports advertisers
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
Duplication blindness: Why India urgently needs unified media measurement
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
JioHotstar, Nielsen to collaboratively offer advanced ad measurement features
Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.
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Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets
Nielsen's Robert Gilby is Dentsu International's new APAC CEO
After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets
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