Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"
The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.
The Webinar aims to dissect the findings of IRS 2019
The print story continues to grow with total number of readers increasing from 40.7 to 42.5 crore over a period of 15 months
Consumer optimism is high and the economy appears to be in recovery, but challenges remain around India's digitalisation, particularly in rural areas.
A panel featuring GroupM's Lakshmi Narasimhan, Starcom's Mallikarjun Das, Facebook's Vidyadhar Kale, Nielsen's Kartikeya Varma, BARC's Jamie Kenney and Ramanujam Pobbisetty of comScore debated steps to be taken to make sure a 'digital implosion' doesn't take place
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