nielsen

Feb 15, 2024

Nielsen rolls out CTV measurement for APAC advertisers on YouTube

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets

Jul 20, 2022

Nielsen's Robert Gilby is Dentsu International's new APAC CEO

After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets

Jul 19, 2022

APAC marketers most likely to reinvest their revenue into media spend, study reveals

TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world

Apr 05, 2022

Nielsen launches Nielsen Identity System in India

Advertisers and publishers will be able to measure the reach and frequency of their audiences to get to true people-based metrics when a digital ad is viewed

Jul 29, 2019

India: Sky-high shopping confidence but a slowdown in FMCG

Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.

May 13, 2019

Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"

The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.

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