nick
A dynamic ecosystem needs to be created, that not only entertains but also engages: Nina Elavia Jaipuria
Campaign India speaks with Nina Elavia Jaipuria, head, Hindi mass entertainment and kids tv network, Viacom18, about its latest IP, how the channel is creating multiple touchpoints for the viewer, and more...
Nickelodeon releases findings from its ‘Play Life’ research
Findings reveal Only 25% kids play outdoors on a daily basis
Breaking news: Maxus to handle all Viacom18 brands
Viacom18 has consolidated all their media business with Maxus. It might be recalled that the account of Colors, the Hindi general entertainment channel from Viacom18, was awarded to Maxus a year ago. Maxus will now handle the other channels in the portfolio, MTV, Nick and VH1.
Roz Kheloge Toh Life Mein Jeetoge, Nick tells children
Viacom 18’s entertainment channel for children, Nick, has announced its global movement in India, ‘Let’s Just Play’. The initiative aims to target children and their parents, to impart the importance of outdoor play and physical activity among children, with Roz Kheloge Toh Life Mein Jeetoge, as its slogan. Nick India has partnered with Boost, the health drink, for this movement.
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