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Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

Sep 26, 2013

‘The guy buying the tariff has to be a rocket scientist’

Its brand campaign ‘Open up’ is the ‘announcer’ for a five-part television campaign, explains Ritesh Ghoshal of Tata Docomo

Mar 20, 2013

‘We’re seeing new, younger viewers coming on to the channel’

Q&A with Avinash Kaul, chief executive officer, ET Now, Times Now and Zoom on the performance of Times Television Network’s channels in 2012, roadmap for 2013 and more. Edited Excerpts:

Nov 18, 2010

The Rx Club Show: Four Indian agencies strike Silver

Indegene, Aspire Cerebro, Sudler & Hennessey and Aakanksha Healthcare have won awards for their works.

Oct 23, 2009

Of breaths and laughs: Tata Indicom’s new campaign

Tata Teleservices has come out with two new TV commercials that emphasize the digital voice clarity on the Tata Indicom network.The TVCs created by Contract Advertising are a study in observation of the various emotional shades behind every kind of laugh and every breath we take. Both films – shot as black and white montages with a deep baritone voiceover - have been shot by Ram Madhwani.