Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.
LATEST
The Times of India named #2 brand in WARC’s ACT Good Report 2026
Two of its campaigns – ‘Ink of Democracy’ by Havas Worldwide India and ‘#UnPlasticIndia’ by VML – was named in the top 20 most impactful campaigns globally.
Dentsu bags integrated marketing mandate for Hell Energy Drink
The mandate was awarded following a multi-agency pitch and will be managed by dentsu’s Mumbai office.
Why brands avoid a reset, right when they need it the most
A successful brand leans into change at the right time.
Publicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”
The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.
The Mahi method: Trading swagger for assurance
INSIDE THE AD: BHIM’s ‘Mahi Way’ featuring MS Dhoni shifts from spectacle to simplicity, targeting transaction hesitation over noise in India’s competitive UPI market.
WPP hires advisors for potential Burson sale
WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.
Suhayl Limbada joins KFC India as CMO
Limbada jumps from KFC Thailand, where he spent just over four years.
THE WORK
PARTNER CONTENT
Podcasts
