Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA
Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously
What happened in 2015? What's next, in 2016? Here's what ACK Media's Manas Mohan, FCB Ulka's Vasudha Misra and Bang in the Middle's Naresh Gupta had to say. (part five)
Account won following multi-agency pitch
Campaign likely to break soon in 'select' cities.
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