Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously
What happened in 2015? What's next, in 2016? Here's what ACK Media's Manas Mohan, FCB Ulka's Vasudha Misra and Bang in the Middle's Naresh Gupta had to say. (part five)
Account won following multi-agency pitch
Campaign likely to break soon in 'select' cities.
Are networks to blame for the rise of independents? Is there space for so many? Will networks suffer?
There was no formal pitch for the account
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