naked communications
Are GRPs the sole indicator of brand's ROI?
Heads of music channels discuss the significance of GRPs for their shows and its relevance for the advertisers from ROI perspective
All about Goafest 2010 keynote speakers
Goafest has announced a list of eight international keynote speakers who have confirmed their participation for the 2010 edition of the festival which kicks off on 9th April.The latest additions to the list are Will Collin (pictured above, right), partner and co-founder, Naked Communications; Patrick Liotard-Vogt, chairman, ASW.com; Eric Ashok Ledergerber, founder, hub.in|dia, Rob Hummel (pictured above, left), CEO, Prime Focus - North America, Michael Constantine (pictured above, right), director-global marketing, Prime Focus.
Breaking news: Gitanjali Sriram to head Naked India
UK-based Naked Communications has appointed Gitanjali Sriram (pictured) to head its India operations. Sriram joins from Lowe Lintas where she was director, channel planning.
Naked Communications to launch India operations in March
Naked Communications, the UK-based communications consultancy, is finally setting up shop in India. The agency, which has zeroed in on Mumbai for its India office, will open its doors for business on 22 March, followed by an official launch in April during Goafest.
The downturn and indies and large agencies
Campaign India delves into the advantages and disadvantages of being an independent agency in the downturn. Recently Sir Martin Sorrrell, giving the annual lecture of the Stationers’ and Newspaper Makers’ Company in London on the topic ‘Recession. Bath, Shower or Whirlpool -- which is it to be?’ said, “The Goliaths are picking up share while the Davids are under pressure, particularly as credit markets remain frozen.”
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