music
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Gap launches ‘Give Your Gift’ holiday campaign with music
Its new holiday campaign highlights creativity, music and connection to promote its seasonal collection.
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Madhya Pradesh Tourism collaborates with Anoushka Shankar for musical tribute film
Madhya Pradesh Tourism has partnered with Anoushka Shankar to create a cinematic campaign celebrating the state’s culture, nature, and heritage through music.
Spotify turns down the noise on AI-generated music
With deepfakes, duplicates and data farms flooding audio platforms, Spotify rolls out tougher rules to protect authenticity, royalties and trust.
The quiet genius behind Taylor Swift’s ‘Life of a Showgirl’
How the most visible pop star in the world embraces the tactics of an introvert.
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Turning music catalogues into brands with cultural currency
From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.
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Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
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