The channel will go on-air during the IPL, which begins on 8 April
Watch the TVC conceptualised by Havas Worldwide here
Current business head Sunil Punjabi will continue to manage the channel and report into Yagnik
He was COO at Neo Sports Broadcast
Advertisers don’t buy on a week-on-week basis, contend broadcasters
India has won six silvers at the New York Festivals. Leo Burnett has won a bronze for “Tide Lipstick” for Tide in the TV/Cinema category.In the Radio category, Leo Burnett is a finalist for “Baby Rap” for Lingo India.
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