What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in
Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author
Sindhu is peeved with companies using her name and face without consent after her Bronze win in Tokyo
The author analyses Pepsi's move to get Charulata Patel as a 'swag star'
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