moment marketing

Aug 09, 2021

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

Aug 06, 2021

Blog: To congratulate PV Sindhu or not to congratulate her?

Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author

Aug 06, 2021

Brands that ignored our emails are now using her for moment marketing: PV Sindhu's management firm

Sindhu is peeved with companies using her name and face without consent after her Bronze win in Tokyo

Jul 05, 2019

Blog: From moment marketing to momentary marketing or momentous marketing?

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'