moment marketing

3 days ago

Bosch partners with Amnet and Samsung for weather-activated campaign

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

May 13, 2024

Moment marketing: Get it wrong, and the moment is gone

SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.

Aug 09, 2021

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

Aug 06, 2021

Blog: To congratulate PV Sindhu or not to congratulate her?

Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author

Aug 06, 2021

Brands that ignored our emails are now using her for moment marketing: PV Sindhu's management firm

Sindhu is peeved with companies using her name and face without consent after her Bronze win in Tokyo

Jul 05, 2019

Blog: From moment marketing to momentary marketing or momentous marketing?

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins