There are no plans to remove agency brands.
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WPP plans to launch WPP Creative
There are no plans to remove agency brands.
Snap and Alphabet results: Lots of AI, and a focus on profitable growth
Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.
Consumer loyalty is shifting, as ‘experience debt’ grows
A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.
Principal Media: Can agencies stay objective while selling inventory?
As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
Innocean renews global media mandate with Havas
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
Omnicom's Aditya Kanthy: This is fundamentally a growth play
The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.
Jeff Bezos-owned Washington Post to lay off more than 300 journalists
About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.
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