milind soman

Jan 29, 2024

Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala

We chat with Samsonite South Asia's executive director on its 'tested like Samsonite' campaign, its distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message

Jun 21, 2022

Fujifilm India gets Milind Soman

Will represent the brand’s overall philosophy of innovation in the healthcare, technology, and lifestyle space

Oct 11, 2021

Milind Soman commits to resisting laziness for Lifelong

Watch the film conceptualised by Centrick here

Feb 19, 2020

Weekend Wrap: 20 February

In the news: HiveMinds, Ideate Labs, iQOO, Lifelong Online, Single, Skootr

Oct 03, 2019

Weekend Wrap: 4 October

In the news: Ceat, Columbus, Favre-Leuba, Reebok, The Prophets

Oct 11, 2013

Old Spice deo makes Milind Soman 'mantastic'

Watch the ad film created by Wieden + Kennedy here