milind soman
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When Milind Soman gets schooled on bread
The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.
Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala
We chat with Samsonite South Asia's executive director on its 'tested like Samsonite' campaign, its distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message
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Fujifilm India gets Milind Soman
Will represent the brand’s overall philosophy of innovation in the healthcare, technology, and lifestyle space
Milind Soman commits to resisting laziness for Lifelong
Watch the film conceptualised by Centrick here
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Weekend Wrap: 20 February
In the news: HiveMinds, Ideate Labs, iQOO, Lifelong Online, Single, Skootr
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