microdrama

Microdramas test India’s appetite for stories in 120 seconds
Sep 08, 2025
Vinita Bhatia

Microdramas test India’s appetite for stories in 120 seconds

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.

Eight unveils Vertical TV, a micro-drama OTT for mobile users
May 30, 2025
Nagesh Joshi

Eight unveils Vertical TV, a micro-drama OTT for mobile users

Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.

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