Burson’s global study quantifies reputation as deployable capital, linking credibility gaps, workplace choices and governance to measurable shareholder returns.
LATEST
Hershey unites Olympians and families in tear-jerking campaign
Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.
Amandeep Singh Kochar joins Havas CX India as EVP– experience strategy and martech head
He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.
Meta rolls out ads on Threads globally
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
India’s climb to the third-largest economy looks inevitable
Davos Diaries: At World Economic Forum 2026, data, reforms and technology execution converged, recasting the country’s rise to the world’s third-largest economy as near-term reality
Reputation moves from narrative to balance sheet
Burson’s global study quantifies reputation as deployable capital, linking credibility gaps, workplace choices and governance to measurable shareholder returns.
Comcast taps Snap sales chief for global Universal Ads push
New hire follows the platform’s US launch in 2025.
AI’s real test: Diffusion, not demos
Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.
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