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Microdramas test India’s appetite for stories in 120 seconds
Sep 08, 2025
Vinita Bhatia

Microdramas test India’s appetite for stories in 120 seconds

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.

FICCI Frames 2024 day one: OTT, content personalisation and CTV emerge as this year's hottest topics
Mar 05, 2024
Noel D'souza

FICCI Frames 2024 day one: OTT, content personalisation and CTV emerge as this year's hottest topics

The inaugural day of the 24th FICCI Frames forum delved into the transformative power of India's OTT sector, and engaged in dynamic discussions exploring growth forecasts across the digital, gaming and out-of-home advertising domains

WhatsApp steps up privacy with Ranveer Singh, Rishabh Pant, Rani Rampal, Shreyas Iyer, Jemimah Rodrigues and Gurpreet Singh
Sep 04, 2023
Campaign India Team

WhatsApp steps up privacy with Ranveer Singh, Rishabh Pant, Rani Rampal, Shreyas Iyer, Jemimah Rodrigues and Gurpreet Singh

Watch the films conceptualised by the in-house team here

Meghna Apparao joins Meta as director of e-commerce vertical
Jan 18, 2022
Campaign India Team

Meghna Apparao joins Meta as director of e-commerce vertical

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