meta
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Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
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AI storm: Will agencies sink or soar?
With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.
India’s app boom tests advertising’s Google–Meta habit
Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.
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Meta accused of inflating Shops ad performance to offset Apple privacy impact
Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.
Financial decisions flip digital: Reels, chats, and creator trust
A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping marketing and purchase behaviours.
Meta's fraud fight goes creator-first
Meta teams up with Safer Internet India to launch a creator-led push against online scams, frauds and fake schemes.
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