meta

4 days ago

'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

Jun 06, 2025

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.

Jun 03, 2025

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.

May 06, 2025

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Apr 25, 2025

Meta introduces ads in Threads; issues updates to Ray-Ban Meta glasses

Ads in Threads feature to be supported by AI-powered inventory filter; Ray-Ban Meta glasses likely to be available in India soon.

Apr 23, 2025

Agencies share reels and business messaging case studies at Meta Marketing Summit

At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.