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Meta’s India penalty turns spotlight on consent economics
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Tech-first agencies are reshaping APAC's marketing models for SMEs
Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Marketing through the looking glass: The wearable AI shift
Marketers who see the tech as a license to capture every blink will lose trust quickly. The smarter play is to treat intimacy as a privilege.
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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
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Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
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