meta

3 days ago

77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta

59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.

Nov 15, 2024

Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

Nov 07, 2024

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

Oct 30, 2024

Controversial new Meta tool optimises campaign performance without notifying advertisers

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

Aug 30, 2024

Instagram launches Creator Lab in India, expands support for aspiring creators

Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.

Aug 28, 2024

Meta's WhatsApp ad policy fuels industry debate over alcohol and gambling

SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.