meme marketing
Jul 15, 2025
Memes eat ad budgets for breakfast
As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.
Sep 27, 2024
Meme mechanics for marketing mastery
As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's International Management Institute.
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