media mix

Apr 16, 2024

IRDAI puts INR 30-crore media account on pitch

The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.

Nov 16, 2021

With a new set-up in the boot, is Indian cinema driving into glory days?

Cinema players share the detour to revival days, momentum for a new viewing experience, and how brands can gain advantage using this medium