media mix
Oct 27, 2025
Print gets a pay rise as ad rates to go up 26%
While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.
Apr 16, 2024
IRDAI puts INR 30-crore media account on pitch
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
Nov 16, 2021
With a new set-up in the boot, is Indian cinema driving into glory days?
Cinema players share the detour to revival days, momentum for a new viewing experience, and how brands can gain advantage using this medium
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