media measurement

Dec 02, 2020

BARC India evolves to global measurement standard; replaces Impressions with AMA

Data released via the BARC India website from week 47 onwards will reflect the change

Apr 01, 2019

Media 360 India: Measurement of media - sample to census?

Romil Ramgarhia, MA Parthasarathy, Vikas Khanchandani and Vivek Bhargava discuss the pros and cons, data privacy and more...