media asia

May 24, 2010

Entries now open for Spikes Asia 2010

The Spikes Asia Advertising Festival, which will be held between 19-21 September at Suntec City, Singapore, is now accepting entries.The entry deadline is 23 July 2010. This year the festival is also inviting entries from Australia and New Zealand.Delegate registrations for the festival are already open.

May 23, 2008

Can Tata turn Jaguar into an object of desire?

Ford’s recent sale of its Jaguar and Land Rover brands to India’s Tata Motors for US$2.3 billion earlier this year raised more than a few shocked eyebrows.While some analysts looked on with incredulity at how Ford cashed out for half of what it paid for the British luxury marque in 1990, others saw good business sense Founded in 1922 by motor enthusiasts, Jaguar cars were built with premium motor parts and a stylish look that soon caught the eye of motor sport enthusiasts who were drawn to the saloon’s luxurious features.