mckinsey
QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
Cannes Lions 2021: The value of creativity in a post-pandemic world
Catch highlights of the session featuring Ana Andjelic, chief brand officer, Banana Republic; Tracey Follows, co-founder and CEO, Futuremade, and Kabir Ahuja, partner McKinsey & Company
'Made in China' label is losing its stigma (in China)
Even in China, the ubiquitous label once implied cheap or copied. New research from OMD and McKinsey says that is changing
Youth will drive growth in luxury consumption: McKinsey's Narasimhan
McKinsey's Laxman Narasimhan was one of the speakers at the Mint Luxury Conference, held in Mumbai on March 25 and 26, 2011
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