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Ad to arc: What Cannes 2025 tells us about branded entertainment
When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
Happydent’s shine dims in overstuffed civic spin
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
Pencils with a point: India’s creative edge sharpens
At ‘The One Show 2025’, Indian agencies carve out their share of the spotlight with 10 Pencils and plenty of perspective.
Ogilvy, Mondelez shine at Effie India 2024
The Grand Effie was awarded to Leo Burnett India for its campaign for ACKO General Insurance.
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
India tops Warc Asia-Pacific Awards 2024
McCann Worldgroup Gurugram, Leo Burnett Mumbai, and more bagged metals.
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