What changes when a leading channel becomes number two, or the second becomes #1? Campaign India finds out.
Max New York Life has brought in Shuchi Singhal (pictured) as an in-house media planner to supervise all media activities in the company across the parent brand and Max Vijay, their retail initiative.Singhal, who moves from Mindshare, will hold the position of AVP, marketing, and will be responsible for guiding the media agency, negotiating best deals and evaluating and getting the maximum value and visibility for the brand.
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