max life insurance

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Max Life Insurance elevates Aalok Bhan as director and CMO
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Jan 28, 2019

Max Life Insurance elevates Aalok Bhan as director and CMO

Was chief distribution officer at Max Life

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Max Life Insurance appoints Rahul Talwar as SVP and head of marketing
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Oct 23, 2018

Max Life Insurance appoints Rahul Talwar as SVP and head of marketing

Was leading the marketing for McVitie’s India and South Asia

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Max Life promises ‘sachchi’ advice with sibling exchange
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Aug 25, 2015

Max Life promises ‘sachchi’ advice with sibling exchange

Watch the campaign by Ogilvy and Mather here

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Max Life Insurance continues with the theme of alter ego for its online term plan
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Double Standards: Are brands doing enough to target the ‘baby boomer’ TG?
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Jul 21, 2014

Double Standards: Are brands doing enough to target the ‘baby boomer’ TG?

We ask Madhukar Sabnavis and Anisha Motwani if the segment is under-leveraged

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Live Issue: Can social media predict mandate for 2014?
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Mar 19, 2014

Live Issue: Can social media predict mandate for 2014?

One is that social junta may not represent aam junta, entirely; the other issue is that of PR, finds Shinmin Bali

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